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The Glossary

49 terms you'll see in Business Nexus, explained simply.

2-Way Texting🧰 Growth Suite
Sending texts to customers and reading their replies in one inbox.
AI Reply Draft⭐ Reviews
A suggested reply written by AI from the review and your profile. Nothing posts until you approve it.
Automation🧰 Growth Suite
A step that runs on its own, like sending a reminder text the day before an appointment.
Average Rating⭐ Reviews
Your stars averaged across all reviews, rounded to one decimal.
Basic Plan🏷️ Plans & Badges
The free listing: name, category, address, phone, hours and one photo.
Booking LinkπŸͺ Listings
A web address where customers can book or reserve. It powers the Book Now button.
CallπŸ“Š Insights
A tap on your phone number from your listing.
Call to ActionπŸ“£ Marketing
The one thing you want a customer to do next, like Call, Book or Visit.
CategoryπŸͺ Listings
The type of business you are, used to group you with similar businesses in city directories. Example Bakery, Hair Salon, Plumber
City PlatformπŸͺ Listings
A local directory website for one city that shows your Business Nexus listing.
ClaimingπŸͺ Listings
Signing up and proving you run a business so you can manage its listing.
ClickπŸ“Š Insights
A tap on your Website or Book Now button.
ConversionπŸ“Š Insights
A customer taking action, calling, clicking your website or booking.
Cover PhotoπŸͺ Listings
The first photo on your listing. It's the image people see first in directories.
CRM🧰 Growth Suite
Customer relationship manager: one place for every lead and customer, with notes and history.
DealπŸ“£ Marketing
A limited offer shown on your listing, with an optional promo code and end date.
Essentials, Featured and Premium🏷️ Plans & Badges
Paid plans (from $29 a month) that unlock more photos, buttons, deals, events and higher placement.
EventπŸ“£ Marketing
Something happening at your business on a date, a class, tasting, launch or sale.
Featured Badge🏷️ Plans & Badges
A label on Featured and Premium listings that makes them stand out on city platforms.
Featured Placement🏷️ Plans & Badges
Showing near the top of your category in city platform listings.
Foot TrafficπŸ“£ Marketing
The number of people who walk into your business.
Growth Suite🧰 Growth Suite
A business toolkit we are building: CRM, texting, email, booking and more. It is in development, not available today, with eligibility limited to Featured and Premium.
Homepage Spotlight🏷️ Plans & Badges
A rotating spot on a city platform's homepage for Featured and Premium businesses.
Invite LinkπŸ‘₯ Team & Account
A private link you share with a teammate so they can join your business in Business Nexus.
ListingπŸͺ Listings
Your business page, profile, hours, photos, menu, deals, events and reviews.
Member Perk🎁 Member Benefits
An exclusive offer your business gives to members of an organization.
Membership Pass🎁 Member Benefits
A short-lived pass on a member's phone that your staff can scan to confirm membership in store.
Menu & Price ListπŸͺ Listings
Items, services or products with prices, grouped into sections customers can scan.
Organization🎁 Member Benefits
A university, association, chamber, club or employer that runs a perks program for its members.
OwnerπŸ‘₯ Team & Account
The person who claimed the business. Only the owner can invite or remove team members.
Owner Reply⭐ Reviews
Your public response under a review. Future customers read these to see how you treat people.
Page ViewπŸ“Š Insights
One visit to your listing on any city platform.
Pipeline🧰 Growth Suite
The stages a lead moves through, from first contact to paying customer.
Promo CodeπŸ“£ Marketing
A short code customers mention or enter to get a deal. Example SPRING10
Public PageπŸͺ Listings
The version of your listing anyone can open and share, without signing in.
QR CodeπŸ“£ Marketing
A square barcode phones can scan to open a link, used on posters, receipts and tables.
Review⭐ Reviews
A customer's star rating and comment about your business.
Review Gating⭐ Reviews
Only asking happy customers for reviews. It's against most platforms' rules, ask everyone.
Review Kit⭐ Reviews
A printable QR poster and link that sends customers straight to your review form.
Sales Funnel🧰 Growth Suite
A short series of pages that guides visitors toward one action, like booking or buying.
Special HoursπŸͺ Listings
One-off hours for a specific date, like a holiday, that override your weekly hours.
SyncπŸͺ Listings
Changes you save in Business Nexus appear on every city platform you've picked, usually within 30 seconds.
TaglineπŸͺ Listings
A one-line summary shown under your name. Say what you do and why you're different. Example Wood-fired sourdough, baked every morning.
Team MemberπŸ‘₯ Team & Account
Someone you invited to help manage your listing. They can edit everything except team settings.
Unlock🎁 Member Benefits
When a verified member reveals your perk code or link. Counted per organization.
Verified Member🎁 Member Benefits
Someone their organization has confirmed belongs to it. Only they can reveal perk codes.
Verified Owner🏷️ Plans & Badges
A badge showing our team confirmed you run the business.
Weekly HoursπŸͺ Listings
Your regular opening times for each day of the week.
Weekly ReportπŸ“Š Insights
A summary of this week's views, actions and reviews compared with last week.

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